Paul oversees strategic decision making, project planning and implementation for PMA clients, working directly with the development team to identify market opportunities and specify products to achieve developer goals.

In a career spanning more than two decades, Paul has worked closely with leading developers to plan, create, promote and sell a significant percentage of the Bay Area’s successful new residential communities and a wide assortment of new home developments throughout the U.S. Paul was named president of PMA in 1997, when he and PMA’s current principals purchased Pacific Union Marketing Company and renamed it Pacific Marketing Associates.

Paul earned his Bachelors degree in Economics from Colgate University and his MBA from the Darden School at The University of Virginia.

Hans oversees implementation of all sales activities at PMA. With his team of experienced sales managers, he has maintained an exceptional sell-out record for PMA clients.

Hans joined PMA in 1994, bringing with him more than 25 years of experience in the sales and marketing of multi-family residential and resort housing. He has participated in the development and sales of condominiums in the San Francisco Bay Area, as well as in Lake Tahoe , Los Angeles , and Utah . Hans earned his Bachelors degree from Swarthmore College and his Masters degree from Stanford University.

Carolyn oversees financial management of all marketing and sales campaigns for PMA clients. Applying her experience in accounting and business management, Carolyn has established stringent control systems designed to keep PMA clients fully informed of all project activities. She is directly responsible for PMA’s interface with client accounting departments, and she administers all aspects of PMA’s legal agreements.

Carolyn joined Pacific Union Marketing Company in 1990, participating as a principal in the purchase of the company in 1997. She holds a Bachelors degree from San Francisco State University.

As a member of both the PMA Board of Directors and strategic marketing group, Peter participates in developing unique sales and marketing programs for PMA clients.

Since founding his first real estate marketing and sales company in 1979, Peter has been responsible for more than $5 billion dollars of real estate sales. Through his extensive experience in the San Francisco real estate market, Peter has gained valuable insights into how best to motivate homebuyers, and he uses those insights to great advantage for PMA clients. Peter received his Bachelors degree from The Georgia Institute of Technology and his Masters in Business Administration from Pepperdine University.

Garrett is responsible for creating and implementing sales and marketing campaigns for PMA clients. He assumes a hands-on role in directing each campaign from inception through completion, coordinating team efforts to guarantee each sales campaign is continually reviewed and improved to ensure developer success.

Over his nearly 20 years of experience in the field, Garrett has gained a deep understanding of local markets. Today, he provides PMA clients with a valuable perspective on product trends and positioning. Garrett holds a Bachelors degree from San Francisco State University.

Veronica is responsible for creating and implementing sales and marketing campaigns for PMA clients.  She assumes a hands-on role in directing each campaign from inception through completion, coordinating team efforts to guarantee each sales campaign is continually reviewed and improved to ensure developer success.

With over 20 years of experience, Veronica has taken on roles in every area of the field, including escrow, marketing, sales, product positioning and market analysis.  Veronica holds a Bachelors degree in Economics from UC Davis.

Kim is responsible for creating and implementing sales and marketing campaigns for PMA clients. She assumes a hands on role in directing each campaign from inception through completion and coordinating team efforts to guarantee that each sales campaign is continually reviewed and improved to insure developer success.

With over 20 years of residential real estate sales and management experience, Kim has taken on roles in Sales, Escrow Management, Sales Management, Recruitment, and Training. Kim has been a California Real Estate Broker since 1989, holds a CSP designation from the NHBA, is the recipient of several Sales awards from the HBA/SMC, and has an Associate of Arts degree in Journalism from the University of California, Northridge.

Kathryn is responsible for the day-to-day management of all PMA escrow activities and clients’ design centers. Her superior organizational and interpersonal skills have made Kathryn an invaluable asset to PMA’s developer clients. In her role as the on-site liaison between PMA clients and the homebuyers, Kathryn guides the consumer experience to promote each project’s unique selling points and generate increased sales.

Kathryn received her Bachelor of Arts degree in business studies from the Lancashire Polytechnic Institute in Preston, U.K.

Ariel is responsible for managing the entire cycle of selected PMA actively planning projects in San Francisco and the East Bay. Guiding a project through creation of a marketing blueprint and positioning statement, name and identity development, production of marketing collateral and signage, and installation of models and sales centers, Ariel maintains the point of contact for developers and vendors through the marketing life cycle of a project.

Prior to joining PMA, Ariel gained in-depth marketing experience with Tattoo Brand Consulting; working to position such diverse brands as Discovery Networks, Gillette, Conde Nast, GAP and Cirque du Solelil. Before that she worked at BT Commercial, representing landlords and tenants in Commercial Real Estate lease transactions. Ariel received her Bachelors degree in International Management from American University, Kogod School of Business, Washington DC.

Carrie Newbery has over 20 years of real estate experience. She is responsible for directing the marketing efforts of residential developments throughout the South Bay. Prior to joining the PMA team, Carrie was the VP of sales and marketing at William Lyon Homes and worked for some private builders prior to that. Her professional experience includes spearheading award winning marketing and advertising campaigns that have resulted in successful community sell outs.

She has served as a judge for the Elan Awards in Los Angeles and has served as President of the Sales and Marketing council of the HBANC. Carrie currently holds a California State Real Estate License and earned her degree in Liberal Studies from California State University, Sacramento.

Whitney is responsible for devising and managing the comprehensive marketing strategies behind multiple PMA projects in San Francisco and Silicon Valley. Acting as a critical representative for her clients throughout the marketing cycle, Whitney guides a range of vendor teams ranging from positioning, brand development, advertising, public relations, media buying, model staging and more.

Prior to entering real estate, Whitney worked as a portfolio research analyst and junior portfolio manager for a water-technology focused hedge fund in Boston. Whitney received her Bachelors degree in Cellular Neuroscience from Colgate University.

Matt is responsible for all research and analysis of Bay Area comp data for current and proposed real estate developments. Matt also assists in the creation of pricing models and project budgets as well as the tracking of California real estate activity focusing on both local and national trends. Matt has over 3 years of experience in real estate analysis. Matt received his Bachelor of Science degree in Economics, from the University of Arizona.

Tesa has a multi-faceted role in human resources and her day-to-day responsibilities include personnel, bookkeeping and client relations.  Since joining Pacific Marketing in 1999, Tesa has been a part of every aspect of PMA.  Her interpersonal skills maintain excellent client relations.

Before joining PMA, Tesa was Activities Director for 8 years in active adult communities and senior housing facilities throughout the Bay Area.  Her experience is invaluable when planning corporate events as well as special client events. Tesa received her Bachelor of Arts degree in Anthropology from San Francisco State University.